Kendrick Lamar Interview After "i" Single

Kendrick Lamar talks about how he didn't believe his verse on Control was a big deal when he initially wrote it, he then goes on to talk about his new single "i", his Grammys performance with Imagine Dragons, and Macklemore's apology text.

He says that he believes something that's missing in music right now is music that has life in it, he explains that the music people put out actually affects people so he can talk slick all he wants on mic but no one will be able to relate to it. He also talks about actually having fans care about his music, he says that if all you do is hop on trends or do songs for radio the fans will lose belief in your music, he uses an example with Taylor Swift fans really believing in them music which is why she is able to do big numbers. This is reminiscent of what he said about the Kendrick Lamar EP in interviews, where he called it "human music".

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Event Date: November 3, 2014